The aim of this activity is to pitch the new business model to the CEO and the Senior Management Team and get their approval to proceed to the ROADMAP phase.
A relative scoring of each of the business model options and a recommendation as to which of the business model concepts you think the company should pursue, from the activity BM.18 Integrate all the evaluations and make the final selection.
• Completed pitch of the new business model concept.
• Decision from the CEO as to how to proceed.
These outputs are not used elsewhere but are necessary to allow you to proceed to the BUILD ROADMAP phase.