HOW TO GO ABOUT IT
Introduce the session by explaining that the People Planet Profit (PPP) template is used to identify opportunities for product innovation that will result in benefits for ‘people’ (i.e. the customer or society), ‘planet’ (i.e. the natural environment), and ‘profit’ (i.e. the manufacturer).
For an existing product or service, list the main requirements on sticky notes – one requirement per sticky note.
Draw three very large overlapping circles on an A1 flipchart sheet or whiteboard and label them ‘People’, ‘Planet’ and ‘Profit’, as per the example below.
Ask the participants to position the sticky notes they have created on the PPP template according to which of the three stakeholders the fulfilment of that requirement will benefit. Requirements that benefit all three stakeholders are placed in the centre of the template and are referred to here as ‘tri-synergies’.
Once all the requirements have been placed on the template, try to generate new eco-innovation product and marketing ideas by considering:
- Have existing tri-synergies been fully exploited?
- What could you change to create new tri-synergies?
- Where are the major conflicts?
Setting a target for the number of ideas generated in a time-limited period can help to expand the range of ideas suggested e.g. “Generate 20 ideas in 20 minutes”.
End the session by asking the participants to decide on what they believe to be the top three ideas from the session that should be considered for implementation.