HOW TO GO ABOUT IT
Review the Roadmap Development Matrix template if it contains some very large innovation ideas (that will require over 12 months to implement) try to break these up into a series of smaller projects of 1-12 months’ duration. Similarly, if the roadmap contains some very small innovation ideas, try to group these into a single project of at least one month’s duration.
Once you have split/grouped the innovation ideas into reasonable sized projects for eco-innovation, the next step is to create a logical sequence in which to tackle the projects, keeping in mind the following considerations:
Start by analyzing the pre-requisites for each project for eco- innovation, as these are often non-negotiable.
Projects that are low cost, have a short payback period and are low risk are the ideal starting points for companies that are new to eco-innovation.
However, after the first couple of projects it is important to start some of the more challenging, long-term projects otherwise they might never be completed.
Projects implementing innovation ideas that impact on the ‘customer facing’ (right) half of the business model canvas may be considered inherently higher risk than those that impact on the ‘back end’ (left) half of the canvas.
Where a project for eco-innovation will require input from specialist personnel or external partners, the availability of the necessary personnel/partner may dictate when the innovation is implemented.
Do any of the strategic goals have a short timeline for completion? If so, the projects for eco-innovation linked to that goal will need to be prioritized for early implementation in the roadmap.
Use the logical sequence you have developed for the projects to build a roadmap diagram which shows the relationship between strategic goals and projects as well as the sequencing and estimated duration of each project for eco-innovation, following the example provided below.
Make sure that you have clearly defined the scope for each project on the roadmap and captured any significant details
of exclusions from the scope. In particular, make sure that the scope of the first project on the roadmap has been agreed and recorded – further advice on defining the scope of the first project is provided in the next activity.
Organize a meeting to discuss the roadmap with each of the value chain partners that will be involved in one or more project for eco-innovation. Use the meeting to confirm that the scope, timing and deliverables for the projects they are involved in and check that they are still willing and able to participate in the eco- innovation activities.