IM.2 Present the project plan to the Senior Management Team



The aim of this activity is to present the project plan to the Senior Management Team and respond to any feedback before proceeding with the first project for eco-innovation.


• Scope and prioritised requirements for the first project for eco-innovation, from the activity BR.3 Define and prioritise the requirements of the first project.

• A detailed plan for the first project for eco- innovation, from the activity IM.1 Create a project plan.


Approval from the Senior Management Team for the project plan. This output is not used elsewhere but may be necessary to allow you to proceed with the first project for eco-innovation.



Suggested topics to include in the presentation of the project plan to Senior Management:

  • Aims and objectives of the project – in particular, has anything changed since the BUILD ROADMAP phase?
  • Deliverables and timescales – if the deliverable is a new product (or prototype) you may want to create a one-page marketing flyer that describes the features and benefits of the product to help the Senior Management Team understand what the product is and how it would be marketed to the user.
  • Key activities – what needs to be done to successfully complete the project?
  • Key risks–what could go wrong and what are you doing to mitigate those risks. The Risk Register created during the SET BUSINESS MODEL phase should be revisited and updated for this purpose.
  • Resources and management – what resources are required and how will the project be managed.
  • Next steps – if the project is approved what will be the first actions taken.

The output of the meeting is likely to be one of the following decisions:

  •  Agree to proceed – Well done! Proceed with the activities outlined in the ‘next steps’ section of the presentation.
  •  Request for more information – if there are unanswered queries following the presentation you may be required to go back to some of the earlier steps to fill in missing details or identify evidence in support of key assumptions. It is important to agree a timescale for the next review in order to avoid the project stalling.
  •  Pause – there may be many reasons why the company might not feel ready to proceed with the project. Try to determine exactly what it is about their current situation that is making them reluctant to proceed. Try to identify ways that you can help the company to get to a position where they would be ready to begin the project.
  •  Abandon – at this stage it is unlikely the company will abandon eco-innovation entirely but it may be that another idea is now preferred. Try to investigate what has caused this change of preference before deciding how to proceed.

— Success story from Peru

The Grains of Success at Peru’s IMSA

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