This activity is about planning how you will begin to engage companies in your target market and get them interested in your eco-innovation services.
• Choice of target market, from the activity PR.1 Evaluate potential markets.
• Preliminary list of relevant companies in your target market. From the activity PR.1 Evaluate potential markets.
• Stakeholders that could help you to make initial contact with relevant companies. From the activity PR.3 Build the right external partnerships.
• Variety of engagement activities completed.
• Meeting scheduled with senior management representative(s) at several companies in your target market, used in the activity PR.9 Pitch the bene ts of eco-innovation to the CEO.