ST.14 Pitch the new business strategy to the CEO

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OVERVIEW

The aim of this activity is to prepare and deliver a pitch to the CEO that explains the new business strategy proposal and the potential benefits for the company.

INPUT

New business strategy proposal from the activity ST.13 Do an individual/group review of the business strategy proposal.

OUTPUT

• Completed pitch of new business strategy.
• Decision from the CEO as to how to proceed.

These outputs are used in the activity ST.15 Consider key management issues for implementation.

TEMPLATE

HOW TO GO ABOUT IT

Key points for pitching the new business strategy are:

1.

Begin by explaining that the new business strategy that you are about to describe is a proposal and that the next phases of the methodology will define how the strategy could be implemented and will validate the benefits and risks of the strategy.

2.

Also explain that adopting the new business strategy does not necessarily mean entirely abandoning the previous business strategy.

3.

Provide a brief overview of the process you have followed during the SET STRATEGY phase to generate the strategy proposal.

4.

Present the sustainability hotspots and the results of the SWOT analysis. Start with the sustainability hotspots (negative impacts) and the Threats so that the management team can see the risks of continuing with a ‘business as usual’ approach.

5.

Introduce the company vision statement and the associated strategic goals and show how they address the sustainability hotspots and high priority SWOT issues.

6.

Introduce the new markets, products and selling points and identify the potential risks and benefits of these using the results from the Strategy Idea Evaluation template.

7.

Explain that it is not possible to estimate the overall cost of implementing the new strategy but that this will be a deliverable from the SET BUSINESS MODEL phase.

Tips & Tricks

SIGN A CONTRACT

Once you receive approval to proceed, you should organize a contract (if you have not already done so) that captures the detail of the services you will provide along with confirmation of the cost of these services.

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