HOW TO GO ABOUT IT
Explain the purpose of the session to the participants – to get a complete description of the company’s current business model so that it can be taken into account when developing new business strategy proposals.
Introduce the Business Model Canvas, explaining what each building block contains and provide some examples.
Work block by block around the canvas asking the participants to fill in the Business Model Canvas template.
Once it is complete ask the participants to review the whole canvas and identify what they consider to be the most important strengths and weaknesses of the current business model.