ST.3 Capture the current business model

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OVERVIEW

This activity will guide you on how to capture the current business model of the company through desk research, and also a workshop with key personnel.

INPUT

• Good understanding of the Business Model Canvas template.

• Some prepared examples of a complete Business Model Canvas.

OUTPUT

A completed Business Model Canvas for the company used in the activity ST.7 Do a SWOT analysis.

TEMPLATE

HOW TO GO ABOUT IT

1.

Explain the purpose of the session to the participants – to get a complete description of the company’s current business model so that it can be taken into account when developing new business strategy proposals.

2.

Introduce the Business Model Canvas, explaining what each building block contains and provide some examples.

3.

Work block by block around the canvas asking the participants to fill in the Business Model Canvas template.

4.

Once it is complete ask the participants to review the whole canvas and identify what they consider to be the most important strengths and weaknesses of the current business model.

Tips & Tricks

CAPTURE THE CANVAS

It is useful to capture the results of applying the Business Model Canvas in an editable, digital format for later review/revision. This can be done by recreating the canvas within a spreadsheet or presentation application.

During the workshop, however, it is best to use a large sheet of paper to capture the canvas so that everybody can participate freely. You can either write in the blocks directly or use sticky notes – the latter gives more freedom to move around/remove/reuse items as the session progresses. You can still capture the results in a digital format after the workshop has finished.

PROMPTS ON CANVAS

The original canvas also provides some prompting questions. This can help to understand what information is required in each block of the canvas.

START WITH CUSTOMER'S PERSPECTIVE

It is often easier to fill in the canvas by starting with the customer perspective (everything in the right half of the canvas) and work around to the ‘back end’ considerations (everything in the left half).

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